The World Was Not Designed for Us, but it can be.

The world we live in has, for too long, been designed by and for men. The consequences for women’s health, safety, and well-being are not just inconvenient—they’re often deadly.

• Car Crash Dummies: For decades, crash test dummies were modeled after the “average” male body. This oversight has resulted in women being 47% more likely to suffer serious injuries in car accidents compared to men. Even today, many female crash dummies are just scaled-down versions of male dummies, failing to account for crucial differences in body structure, which continues to endanger women

• Medical Research and Treatment: Historically, medical studies have predominantly focused on male subjects, leaving a dangerous gap in understanding how diseases and treatments affect women. For instance, the symptoms of a heart attack can differ significantly between men and women, but because research has largely been male-centric, women are often misdiagnosed, leading to delayed or inadequate treatment, and in some cases, fatal outcomes .

  
  

• Military Gear: Women in the military often face significant safety issues due to gear designed for men. Ill-fitting body armor has forced many women to modify their equipment, sometimes sacrificing protection to ensure mobility—an adjustment that can be life-threatening in combat .

  
  

• Maternal Health: Globally, 800 women die every day from preventable pregnancy-related causes. These deaths are often the result of inadequate maternal healthcare in systems that underprioritize women’s health needs. This highlights the deadly consequences of a healthcare system that has not been designed with women’s specific needs in mind .

  
  

• Workplace Environment: Even office environments are biased towards men. The standard temperature settings in most offices are based on the metabolic rate of an average man, often leaving women uncomfortably cold. This seemingly small issue can have real effects on women’s comfort and productivity .

Despite women accounting for half of the population, products and tools designed for women are still often labeled as “niche.” This label is not just misleading—it’s economically short-sighted.

Take the example of Flo Health, a femtech app designed to track menstrual cycles, which was created by two men and has recently achieved unicorn status. The success of Flo Health is proof that the demand for women’s health apps is not only real but substantial. The market for femtech—technology focused on women’s health—is expected to reach $50 billion by 2025, driven by the increasing demand for personalized healthcare and wellness solutions.

This isn’t just about meeting a need—it’s about recognizing the enormous market potential that exists when we design for women. Whether it’s apps, medical devices, or wellness tools, the demand is there, and the market is ready.

Imagine being able to align your tasks with the phases of your menstrual cycle.

During the follicular phase, when energy is high and creativity peaks, you could focus on brainstorming and creative projects. In the luteal phase, when analytical skills are sharpest, you could tackle data-driven tasks.

By working with your body instead of against it, you can optimize your productivity and achieve more with less stress.

Sanza isn’t just about work—it’s about your overall well-being. It provides personalized wellness tips, nutritional advice, and stress management techniques tailored to each phase of your cycle. This holistic approach ensures that you’re not just getting through the day—you’re thriving.

For employers, the benefits are clear. Reduced burnout and lower turnover rates translate to significant cost savings. Investing in wellness tools like Sanza means fewer sick days, less presenteeism, and a more engaged workforce. It’s not just about doing the right thing—it’s about smart business.